LINK group has joined the “Cluster of Cultural Routes” association through shared projects in education development, knowledge exchange and good practice promotion. “Cluster of Cultural Routes” is an association whose primary goal is the promotion of Serbia and the Balkans as a cultural-tourist product through specific routes: Dragon Routes, Mining Route, as well as the most current one – Tesla Ways. It brings together over 40 eminent cultural institutions, tourist organizations and agencies, entrepreneurs, educational institutions and faculties.
 
Its M.O. itself, along with the practice of bringing neglected topics to the foreground (persons, events, historical facts) and shedding new light on them in a different, modern way, “Cluster of Cultural Routes” constitutes an innovation and a challenge for anyone who deems it important that this cultural footprint should be viewed as an integral part of European cultural heritage.